Highworth Dental Care Ltd takes great care to protect the personal data we hold for you in line with the requirements of the General Data Protection Regulation (GDPR).
The purpose of collecting and storing personal data about you is to ensure we can:
Personal data held for our patients
The personal data we process (processing includes obtaining the information, using it, storing it, securing it, disclosing it, and destroying it) for you includes:
We keep an inventory of personal data we hold on our patients and this is available on request.
Disclosure to third parties
The information we collect, and store will not be disclosed to anyone who does not need to see it.
We will share your personal information with third parties when required by law or to enable us to deliver a service to you or where we have another legitimate reason for doing so. Third parties we may share your personal information with may include:
We may also share personal information where we consider it to be in a patient’s best interest or if we have reason to believe an individual may be at risk of harm or abuse.
Personal privacy rights
Under the General Data Protection Regulation (GDPR) you have the following personal privacy rights in relation to the information we hold about you. You have a right to:
Patients who wish to have inaccuracies deleted or to have information erased must speak to the dentist who provided or provides their care.
Legal basis for processing data held about patients
The GDPR requires us to state the legal basis upon which we process all personal data for our patients and it requires us to inform you of the legal basis on which we process your personal data.
The lawful basis for processing Personal Data is:
Automated decision making
You will be asked to opt in to any processes involving automated decision making.
This includes email or text reminders for the following:
Highworth Dental Care Ltd will always obtain specific, opt in consent from you for direct marketing information. This will be obtained when you visit the practice and you will be asked to read a consent form and provide consent if you so choose.
We will also obtain specific, opt in consent from you for a referral to see a specialist,
use of photographs for marketing purposes. If you are a new patient, we will obtain
consent when you first attend the practice. If you are an existing patient, we will obtain
consent when you attend for your recall appointment or for a treatment appointment. We
will refresh this consent annually when you complete a new medical history proforma.
Withdrawal of consent
After you have given your opt in consent you have a right to withdraw your consent at any time.
This practice retains dental records and orthodontic study models while you are a patient of our practice and after you cease to be a patient, for at least eleven years, or for children until age 25, whichever is the longer
You have a right to complain about how we process your personal data. All complaints concerning personal data should be made in person or in writing to Stephanie Hayler. All complaints will be dealt with in line with the practice complaints policy and procedures.
Transferring personal data outside the EU
This practice sends any necessary laboratory work to Hong Kong.
Laboratory work sent outside the EU will be labelled with your unique identifying number rather than your name. A record of the unique identifying number will be held at the practice.
This Privacy Notice was reviewed and implemented on: 08/05/2018
It will be reviewed annually and is due for review
on: 08/05/2018 or prior to this date in accordance with new guidance or legislative
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